About Frog Equity
Frog Equity’s role in the marketplace is to provide you, our client, with specialist equity release advice. There is a significant need to address the dilemma in the UK of underfunded retirement planning, arguably, later life lending could be the perfect tool to help meet shortfalls, which can be used to radically improve lifestyles in retirement.
Frog Equity are dedicated to helping you make informed choices. Our team have wide and diverse backgrounds and we pride ourselves in providing excellent service, products, and solutions.


The Frog Financial Group
Frog Financial Management was born out of the desire to deliver a service, unparalleled in the Financial Services sector. Originally, our founder was a leader in the marketing sector, solely dealing with the large corporates. After ‘completing his own mortgage‘, it was clear there was a great opportunity to get back to basics and give clients a tailor-made transparent journey, based on their needs and expressions. Frog Financial Management was born, and leaving behind the senior role at a company like Abbott Mead Vickers BBDO could be taken as a bad idea; but not so.
The Frog Group now has nine staff, each one dedicated and professional, where service and quality is the prime focus. We specialise in making the client centric to our advice, even if you are using one of our chosen lenders, providers, and partners.
Frog is a company to be proud of with numerous awards for quality and excellence.
We are also proud to be somewhat of a family business, coupled with the best support structure any business founder can have. Working with family, can at times be testing, but what you get are the same values and underlying worth our clients have come to expect.
17 years has gone by very quickly!
Client confidence depends on us fulfilling expectations and this is central to our business practice. We advertise our services accurately, clearly and fairly.
Therefore, clarity of information means all aspects of a transaction are always fully discussed. As much time as you need is taken to make sure you completely understand and are comfortable with every detail along the way. Understanding that putting the client first is at the centre of Frog Equity’s core brand values, gives us the focus to deliver the right advice, to the right people, at the right time.


At Frog Equity, we believe that your retirement should be just right for you.
Whether that’s through making those vital home improvements, heading on a trip of a lifetime, helping loved ones get on the property ladder – the choice is yours.
A lifetime mortgage is a way of unlocking the equity stored up in your home and turning it into a tax-free, cash lump sum. Whatever financial freedom means to you in later life – renovating your home, paying off an interest-only mortgage or helping your children get onto the property ladder – equity release is designed to help make it happen.
Our role is to provide you, our clients, specialist advice. We are dedicated to helping you make informed choices.