Get more out of later life with Equity Release.
Whatever financial freedom means to you in later life –renovating your home, paying off an interest-only mortgage or helping your children – equity release is designed to help make it happen

Five-star rated service
Our service has achieved a five-star rating on Google. Clients say they love our communication and how the whole team works together to make everything as smooth as possible.
Whole-of-market advice
Our later life lending expert finds you the right plan that suits your needs perfectly from the whole-of-the market.
Great value service
Our advice fees are fair (£995) and are only paid when you receive your money, what could be fairer?
Our Services

Craig, Ruth and Charley made my journey through equity release simple, straightforward and highly stress-free. I would strongly recommend them to anyone.
Chris Lee
Equity Release Advice
Later life lending is an area of specialist later-life lending that allows homeowners aged 55 and over to access tax-free cash locked in their home, and there are no monthly payments to make either.
Lifetime Mortgages
A lifetime mortgage is a way to release tax-free cash from your property whilst retaining ownership. Interest can be rolled-up or serviced.
Will Writing/LPAs
Later life borrowing can affect your estate, therefore it’s advisable to review your Will and conduct further estate planning, such as Lasting Powers of Attorney.
Whole-of-life cover and Private Medical Insurance
A whole-of-life insurance policy pays your family a lump sum of money should you die, to help ease their financial worries. Personal and Family Private Medical Insurance is the ideal way to safeguard the health of you, your partner or spouse, should you become ill and need treatment.
You will be referred to our trusted partner, Kevin Bates, owner of Medic Healthcare.
Why Frog Equity?
To be able to give our clients advice, Craig has undertaken rigorous studying to pass the specific mortgage and later life lending qualifications, as well as ongoing intensive on-the-job competence monitoring of every case he advises on.

Craig Scott CeMAP, CeRER
Founder and Managing Director
Craig Scott CeMAP, CeRER - Founder and Managing Director
After gaining my qualifications as a graphic designer, I entered the world of corporate advertising, specialising in the high-end retail market. It wasn’t quite “Mad Men”, but it was an interesting time working with B&Q, Renault, Safeway, MFI and the like. They were very demanding and precise in what they expected from their advertising partner. As my reputation grew, I was invited to join a subsidiary of Abbot Mead Vickers who were, at the time, the largest in their field, as their Client Services Director, a long title that basically meant it was my fault if anything went wrong!
Running staff and partnerships with companies like Renault, Sainsburys and BT was challenging, but extremely rewarding, a lot of fun and the learnings were worth the hassle alone. I was then invited to join a niche player who had just acquired a major client, RBS Group, and this led, after over 26 years, to me looking at the finance world. I did all the exams and attained competent adviser status in my own time, whilst still holding down a very challenging role. The company CEO, who is also a respected Premiership football club owner, was not happy I was leaving, to say the least!
I became an IFA based in Spain and London, although it was enjoyable, I wanted to specialise as a mortgage broker and to set up Frog Financial Management.
I had the complete support of the best partner anybody could have, in my wife Ruth, and she is the backbone of our business. The business has gone from strength to strength and the team has grown, providing specialist mortgage advice and estate planning.
16 years has gone by very quickly!
Understanding that putting the client first is at the centre of our core brand values, gives us the focus to deliver the right advice, to the right people, at the right time.

Ruth Scott
Co Founder and Operations Director
Ruth Scott - Co Founder and Operations Director
Prior to establishing Frog with her husband, Ruth worked in London for 11 years as Personal Assistant to the Managing Director and Financial Director of one of the UKs largest Media Buying Agencies. Her role also included working as Office Manager for the business with around 100 staff.
The role was fast moving and the extensive experience she gained has taught her clear organisational and client management skills.
Ruth explained “I was delighted to find that these hard-won skills transferred very well into the financial services industry, so this has really helped me, whilst I hold our clients hand throughout all aspects of the home buying and remortgaging merry-go-round!”

Greg West CeMAP
Mortgage and Protection Adviser
Greg West CeMAP - Mortgage and Protection Adviser
Having always had an interest in the property industry, after leaving university, I looked for a role in estate agency and was awarded a position with an established and well-regarded company based in the Home Counties.
Over a period of a decade, I gained valuable experience and understanding of the industry, going on to gain professional qualifications in residential lettings, becoming a specialist in the field and helping many hundreds of clients successfully buy, sell, rent, or let their homes across the Chilterns. Over that period, we rose to market leader in our area and won a number of national awards for service standards and performance.
Despite enjoying great success as an agent, I was hungry for a new challenge and, having worked alongside other property-industry services, including financial services, conveyancing, and surveying, felt my interest and skill suited mortgage advice.
After qualifying and receiving my Certificate for Mortgage Advice and Practice (CeMAP) with distinction from The London Institute of Banking and Finance, I was recruited by one of the country’s largest and most successful estate agency and financial services chains, as part of their mortgage and protection advice team.
After a successful period with the company, I was offered a role with a fast-growing Oxfordshire based company, with a nationwide client-base and was selected to head one of their largest accounts, for a London-based estate agent.
The opportunity to work with Frog Financial Management provides another exciting challenge and affords me the opportunity to draw on all my industry experience and local knowledge to provide the best possible service to our clients.

Danni Scott
Protection Insurance Adviser
Danni Scott - Protection Insurance Adviser
After leaving further education, Danni went into Estate Agency as a Sales Negotiator in 2012, working for a prominent Agent in Watford. During her time there, Danni worked with clients in finding their dream property and once offered, would work with Solicitors, Surveyors, etc, to ensure her clients purchase completed in a timely manner.
In 2015 Danni looked to expand her responsibilities and career opportunities by working for a large Estate Agency Group, and was successful in securing a new role as a Senior Sales Negotiator with The Frost Partnership, a network of 15 offices across Buckinghamshire, Berkshire and Middlesex.
During her time with The Frost Partnership, Danni gained a great understanding of the property market and excellent client interpersonal skills.
Danni joined Frog in the spring of 2017, after carrying out training for this new role in her own time, working as an Adviser for Frog Wealth Management and also providing paraplanning and administrative support duties for Frog Financial Management clients.

Charley Banks
General Insurance Manager and Case Completions Manager
Charley Banks General Insurance Manager and Case Completions Manager
After completing further education in 2011, Charley began working for an international courier firm local to Heathrow aged 18. Being with this firm for almost eight years, Charley worked her way up through the company in numerous roles, ranging from UK Sales Liaison to Customer Service Supervisor.
Charley gained extensive knowledge and skills in the corporate world throughout this period. Part of her role was to negotiate and close sales agreements with clients, as well as provide dedicated Account Management services. In Charley’s latter years, she provided senior level of support to the Customer Service department, whilst managing the administration for both sales and account management. These experiences further developed strong organisational and client relationship building skills.
In April 2019, Charley stepped away from an office environment to embark on a new chapter with British Airways, flying as Cabin Crew. Charley was trained on an intensive six-week course to be armed with the knowledge and tools of every eventuality; technically and medically, as her role also meant she was responsible for the safety of the cabin across a variety of aircraft.
Charley’s determination to succeed and pursue a career meant she had long considered options diversifying into the financial industry. Given the circumstances around the recent world climate and ever-changing times, Charley decided to leave British Airways and followed her passion, joining us at Frog Financial Management as Buildings and Contents Adviser and Office Administrator in August 2020.

Emiley Goff
Case Completions Manager
Emiley Goff - Case Completions Manager
After leaving school, I knew I wanted to gain confidence in the workspace, so I threw myself straight into a job at Grundon Waste Management, working as an Administration Assistant in their Hazardous Waste department. After a few years there, I decided I wanted to take some time and visit South Africa to volunteer. I gained some amazing experiences that will stick with me forever.
Upon returning home, I found a new job in Sales Administration, working for AC Entertainment Technologies LTD, helping companies with lighting for shows, festivals, clubs, etc.
I then became a mum to a beautiful little girl and took some time out to enjoy raising her. I proceeded to work in events, where I could work around my daughter, up until recently (mostly Covid put a stop to it!).
I went on to have a little boy and took some time out again, leading me here, at Frog Financial Management, ready to focus on starting a new career supporting clients.

Kevin Alexander CeMAP
Mortgage and Protection Adviser
Kevin Alexander CeMAP - Mortgage and Protection Adviser
After leaving further education, Kevin ran his own business for a few years helping clients install TV and video/audio equipment. Kevin quite quickly realised this wasn’t the role that he had a passion for. So, in 2002 he took a major decision to purchase a franchise in one of the U.K.’s largest sales and lettings agencies, Bairstow Eves. Since then, his business has gone from strength-to-strength and Kevin continues to run the business, but purely in his capacity as managing director.
In 2004 Kevin decided he also wanted to add to his estate agency repertoire by becoming a financial advisor. During his spare time Kevin sought the necessary qualifications to become a mortgage and protection advisor. Since then, he has been helping his clients with mortgage funding solutions for the properties he markets from his estate agency. In 2020 Kevin joined Frog Financial management, which gave him access to a broader base of financial services products to further support his clients’ needs.

Kevin Bates
Private Medical Insurance Consultant. Our trusted partner, Kevin Bates, Owner of Medic Healthcare
Kevin Bates - Private Medical Insurance Consultant

William Voegt FPC
Mortgage and Protection Adviser
William Voegt FPC - Mortgage and Protection Adviser
William has been working in financial services as a specialist financial adviser for over 30 years. He has a Diploma in Advanced Financial Planning and has in-depth experience relating to the specific needs of company directors and the self-employed.
William joined the team at Frog Financial Management at the start of 2020, to broaden the range of services he provides to his clients.
Frog Equity are trusted lifetime mortgage experts here to give you specialist information and advice that’s tailored to your needs. We’re here to make a lifetime mortgage as transparent as possible, supporting you every step of the way.
Our satisfied clients
Busting those equity release myths and FAQs
Common myths and misconceptions about equity release are sometimes based on stories about older home reversion products. Do you have concerns about equity release based on what you’ve heard in the past?
But what do you know about it? There is a whole load of ifs, buts and uncertainties around this type of mortgage. So, Frog Equity are here to help you pull apart the facts from the fiction – and bust those equity release myths you might have heard.
New lifetime mortgage plans are quite different from these old schemes and have improved greatly; it’s crucial to understand how they work.
Yes, but if you pay back some, or all of the loan early (more than 10%), you may be subject to an Early Repayment Charge (subject to lender criteria).
Interest on a Lifetime Mortgage is calculated daily and added to the amount you owe each month. This means that the amount you owe will quickly increase over time, reducing the equity left in your home.
Yes, but if you gift some of the money to family, they might have to pay Inheritance Tax in the future.
Your property will be valued by an independent Royal Institution of Chartered Surveyors (RICS), so you can be confident of an unbiased opinion of your property’s worth.
Your home will be sold once the last joint owner has died. The sale proceeds will be used to repay the amount you owe and any money left will go to your estate.
Yes, however, you will need to repay the mortgage using the money released. Any surplus funds are yours to enjoy.
Yes, you can. Some of the plans available guarantee a set percentage of your home’s value, at the time your plan ends, will form part of your estate for you to pass on to others via your Will. The inheritance you leave will be reduced.
An independent solicitor will need to be appointed to handle the legal side of the process for you. Frog Financial Management want to make sure you are comfortable with your decision, so can recommend solicitors with equity release experience for your consideration.
People spend the tax-free cash they release for many different things – some of the most popular are travel, home improvements and repaying existing debts.
Yes, equity release can be used to move home to purchase a new property or even a holiday home. So, you could sell your current home and move to a bigger property. Cash from your current property along with the equity you release from the new home can give you enough to purchase your new home
Yes. With our Equity Release Council approved plans your plan can be transferred to a new home (subject to criteria).
No. All plans are approved by the Equity Release Council and come with the no-negative-equity guarantee, meaning you’ll never owe more than your home’s worth.
Yes, with a lifetime mortgage product, which is the most common type of equity release, you will still retain ownership of your home, flat or property and can continue to live it in until you die or go into long-term care.
Equity release is regulated by the Financial Conduct Authority whose primary role is to protect consumers and enhance the financial market’s integrity. Expert advice is required before you can take out a plan.
Yes, releasing equity may impact your entitlement to means-tested state benefits, should you be in receipt of them.
This is a lifetime mortgage. To understand the features and risks, please ask for a personalised illustration. Check that this mortgage will meet your needs if you want to move or sell your home or you want your family to inherit it. If you are in any doubt, seek independent advice.
How much cash could I release?
Check out our free and easy-to-use calculator to understand the amount you may be able to release from your home. Like what you find? Then contact our specialist team to understand the interest rate you can be offered.
